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Embarking on a fresh professional challenge, Emma Coates has left her position leading the Young Lionesses national team to be appointed head coach for NWSL expansion side Bay FC.

Fresh Beginnings

Her appointment follows the departure of Albertin Montoya, who guided the California club during its first two seasons in the premier American league. Montoya stated in September his intention to resign at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the 14-team standings.

“It has been a privilege to serve my time with the FA,” stated Coates. “It has been instrumental in my development both in my career and as an individual. Now, I feel ready and excited to test my abilities in a new environment.”

Proven Developer

During her tenure in 2023, Coates guided the England U23s through fixtures including a narrow win over Norway in the continental competition and a high-scoring loss to the United States. She will be joined to America is her England assistant, Gemma Davies, a former Aston Villa manager in the English top division.

Kay Cossington, a former FA women’s technical director, spoke highly of Coates's qualifications: “Emma is not only an excellent coach, but she also has a demonstrated history of developing players to compete at the highest levels.”

“She is an outstanding leader of people and culture and has the strategic outlook we were seeking,” the CEO stated.

Club Context

Bay FC had a rollercoaster start to its NWSL existence, finishing in seventh place and losing in the playoffs in its debut season before struggling to a near-bottom placement in 2025.

The Football Association's new technical lead, Gavin Step, offered thanks to the departing duo: “Our gratitude goes to Emma and Gemma for their time with us and wish them all the best with their venture abroad. Emma, with Gemma, has played a crucial part in bolstering the progression route between the WU23s and the senior squad.”

“Together, they have directly influenced the development of many young players who have progressed into senior Lionesses,” he finished.

Pathway Success

Since taking over Mo Marley in 2023, Coates has been integral to the advancement of multiple players to the England senior side, including midfielder Lucia Kendall—who recently scored her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

Discussions for successors to fill the roles has already commenced, as the FA looks to continue the development of the Women’s Under-23s setup in the seasons ahead.